The Covid-19 pandemic has changed consumer behavior in a wide array of ways. It has become a matter of concern for brands to respond in kind. The early days of pandemic manifested an atmosphere of panic buying which lead to an extremely large amount of consumer goods, and food being discarded.
Regardless, the entire world learned one thing from this four year long wave of agony, pain and anxiety. Changes that would take years to take place, and behaviors that were supported by people’s vanity all switched. As a society, the world has changed. People are spending more time on research than on purchasing an item. Their buying strategy is no longer powered by visuals, alone.
It is therefore, central for businesses to be smart while planning out their post-pandemic strategy. As Socrates said, man is a social and political animal, the chances of people rushing back to physical shops seems quite high. Everyone is yearning to socialize, snack while they look at different collections by Elan, Maria B, or Nishat. It does not necessarily mean that e-commerce is simply a fad, and will pass as soon as the wave of Covid-19 does. E-commerce will remain important, and grow as people continue to evolve.
Retailers need to focus on their services, and better consumer experience for their customers, and prospects.